Every founder is feeling the pressure. AI matters. Competitors are talking about it. Your team is experimenting with tools. But without a clear strategy, curiosity turns into scattered pilots, confused priorities, and one more initiative that never quite lands.
Join Big Rock Leaders for a 55-minute Big Rock Breakthrough with Pete Terryn, Chief AI Officer at Prescott, co-founder of the West Michigan AI Lab, and co-host of AI Lab Unfiltered. Pete’s work starts with a practical reality: leaders do not need another AI trend report — they need clarity on where AI can move the needle in their own business.
In this session, Pete will help second-stage leaders move from AI pressure to AI progress: identifying practical use cases, connecting AI to real business goals, setting sensible guardrails, and building a roadmap that can create momentum without creating chaos.
This session is built for Golden Tier and Founders Circle members — and for prospective members who want a free, high-value experience inside the Big Rock Leaders community.
You’ll leave with sharper questions, practical next steps, and an invitation to explore the Big Rock Leaders AI pilot assessment program.
Big Rock Breakthroughs are 55-minute micro-learning sessions with experts designed to help you get to the heart of what matters most, whether it’s navigating AI, building brand resilience, recruiting talent, or leading through change.
Each session features a trusted practitioner, not a talking head, sharing what they’re seeing, what’s shifting, and what’s working right now. You’ll leave with 2–3 clear takeaways you can apply immediately in your business.
All Big Rock Breakthroughs start at 10a CT for 55 minutes.